Apps: Angry Birds vs Alibaba - Global Mobile Internet Conference 2011
David Wolf
Speaking at the Global Mobile Internet Congress, held in Beijing in April 2011, Rovio Mobile's Mighty Eagle Peter Vesterbacka explained that the success of his company's hit game Angry Birds came down to three factors: experience (the company produced 51 games over seven years before Angry Birds), the emergence of the iPhone and Android devices, and "great marketing."
Lacking the money for a high-profile campaign, Rovio used a three-pronged guerrilla campaign to capture 150 million users worldwide. First, Rovio worked closely with fan, replying to every Tweet...