Apps: Angry Birds vs Alibaba - Global Mobile Internet Conference 2011

Report from the Global Mobile Internet Conference 2011. According to Rovio Mobile, makers of hit gaming app Angry Birds, which has 150m users worldwide, success in the games world comes down to three factors: experience (the company produced 51 games over seven years before Angry Birds), the emergence of the iPhone and Android devices, and great marketing.

Apps: Angry Birds vs Alibaba - Global Mobile Internet Conference 2011

David Wolf

Speaking at the Global Mobile Internet Congress, held in Beijing in April 2011, Rovio Mobile's Mighty Eagle Peter Vesterbacka explained that the success of his company's hit game Angry Birds came down to three factors: experience (the company produced 51 games over seven years before Angry Birds), the emergence of the iPhone and Android devices, and "great marketing."

Lacking the money for a high-profile campaign, Rovio used a three-pronged guerrilla campaign to capture 150 million users worldwide. First, Rovio worked closely with fan, replying to every Tweet...

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