Analyzing and forecasting world markets. A look back and a look ahead

Assessing the size and nature of national, regional and global markets for specific products has become both simpler and more difficult in the past twenty-five years.

Analazing and forecasting world markets. A look back and a look ahead.

Andrew C. Gross and W. Benoy Joseph, Cleveland State University, United States.

If you torture the numbers long enough, they will confess. (Anonymous)

Forecasting is very dangerous, especially about the future. (attributed to Samuel Goldwyn in Business Numeracy (Wiley, 1991), p. 92).

The successful business executive is a forecaster first; purchasing, producing, marketing, pricing, and organizing all follow. (Peter Bernstein, Against the ...

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