The case of Russia. An emerging market for global brands and national politics
Yuri Levada and Alexey Levinson, VICOM, Russia
THE RUSSIAN MARKET: ECONOMICS UNSEPARABLE FROM POLITICS
The state is no longer omnipotent in Russia as it was during Soviet times. The major state power institutions collapsed even before the market-oriented reforms were initiated. Nor does the state control the development of the market as it is does, for example, in China today.
In the popular perception, however, politics still dominates the economy. Fluctuations in consumers' expectations1in 19911997 followed almost exactly the rise and...