VisitScotland - White Invite
Agency name: Blue-Chip Marketing Client name: VisitScotland Category: Sponsorship/Joint effort/ Tie-in
BACKGROUND
IN A NUTSHELL:
With a small budget this campaign exploits a major seasonal phenomenon, and ties-in with over 20 free and complementary promotional partners, to communicate a unique reason to visit Scotland.
THE ORGANISATION:
VisitScotland is a non-profit body charged by the Scottish Government to promote Scotland as a tourist destination. (Target revenue increase +50% by 2015.)
TARGET AUDIENCE:
This campaign is targeted at the rest of the UK (Scotland population c.5m, total UK population c.62m), but residing primarily...