Albert Heijn - Smurfs over Holland
Agency name: TBWA\NEBOKO Client name: Albert Heijn Category: Retail or Trade Marketing
BACKGROUND
With over 800 stores, Albert Heijn is the largest food retailer in the Netherlands. Although Albert Heijn's market share has grown strongly over the last years, one group of consumers is still under-represented in its stores: families with children. This group represents almost one quarter of all supermarket turnover, and is therefore very valuable to Albert Heijn.
Therefore, an important objective of this campaign was to attract more families with children. However, it is not Albert...