Silent discussions. The impact of 'collaboration software' on group discussions

Steve Bather and Lorna Tee

'Collaboration software' tools, developed at the University of Arizona (United States) and used to enhance creativity and decision-making processes in high level business meetings, have been examined to see if they could have a role to play in supporting consumer group discussions.

Silent Discussions. The Impact of 'Collaboration Software' on Group Discussions

Lorna Tee and Steve BatherIntimations Ltd., United Kingdom

INTRODUCTION

An encounter with 'collaboration software', increasingly used in high level meetings to facilitate constructive and creative debate, led to a desire to trial this in consumer group discussions. 'Collaboration software' implies having a set of linked laptops, all running a common application, controlled by a skilled navigator/moderator. The advantages this approach offers in the context of business meetings centre on the enhancement of positive dynamics (interaction, concept building) and the minimisation of negative dynamics. (For example, those with...

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