Coca-Cola Ireland - Never give up
Agency name: Cybercom Client name: Coca-Cola Ireland Category: Digital communication
BACKGROUND
During 2007, the ‘Never Give Up’ campaign delivered an impressive 42.5% increase in sales. Building on the success of this, Powerade sought to maintain and strengthen the brand message of Never Give Up with the consumer in 2008. The challenge was to bring the campaign to life again in a fresh manner, showcasing and reinforcing the adaptability of the brand message that connects with all sports drink consumers.
The objective of this campaign was to increase brand awareness...