Johnson & Johnson – RoC – Team RoC
Agency name: Taumaco Client name: RoC (Johnson & Johnson) Category: Direct 1:1 Communication
BACKGROUND
A large proportion of the female population suffer from cellulite. Not only are the very few products available for women which combat it, but there's also a lack of information explaining why cellulite occurs. In its new summer campaign, the RoC Laboratories considered the consumers' desire for more personal and dynamic advice which would help them to understand their problem and offer them a helping hand in their battle against cellulite and excess...