Johnson & Johnson - RoC - Team RoC

Anti-aging skin care brand RoC, owned by Johnson and Johnson, launched the "Team RoC" campaign in Spain aimed at women between 20 and 60 years old that are concerned about their cellulite.

Johnson & Johnson – RoC – Team RoC

Agency name: Taumaco Client name: RoC (Johnson & Johnson) Category: Direct 1:1 Communication

BACKGROUND

A large proportion of the female population suffer from cellulite. Not only are the very few products available for women which combat it, but there's also a lack of information explaining why cellulite occurs. In its new summer campaign, the RoC Laboratories considered the consumers' desire for more personal and dynamic advice which would help them to understand their problem and offer them a helping hand in their battle against cellulite and excess...

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