OLA - OLA snack-o-meter

The Dutch don’t really eat many ice lollies compared to the rest of Europe; they view them as an unhealthy treat.

OLA – OLA snack-o-meter

Agency name: Being There Client name: OLA Category: Integrated Communication

BACKGROUND

The Dutch do not eat a lot of ice lollies compared to other European countries. They also have a negative perception of the healthiness of ice lollies. Meanwhile, eating healthily is becoming a growing concern. People are focusing more on what they eat but often without understanding the facts. OLA asked us to help change perceptions of the healthiness of ice lollies in order to increase sales. We decided it would be best to compare ice lollies with sweet and...

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