Kluwer - Hold Your Lion

Publishing house Klewer were looking for a cover design for the International Advertising Festival in Cannes Belgian edition of its advertising/marketing magazine PUB.

Kluwer – Hold Your Lion

Agency name: Proximity BBDOClient name: KluwerCategory: Digital Communication

BACKGROUND

Every year in June, hordes of creative people from all over the world arrive in Cannes, the Mecca of creativity, for the International Advertising Festival. The Belgian legion is also strongly represented every year.

But in 2009 the crisis hit hard, and the advertising sector was far from spared. Consequently many were forced to follow the events from the home front.

PUB covers have been designed for years by agencies who always go to work on them with a lot of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands