Belgacom - Who took my badjas/bathrobe?

Belgacom TV, the Belgium television company, had been successful in attracting customers through its ownership football rights and it saw a similar sales potential in increasing awareness of its paid movie offers.

Belgacom – Who took my badjas/bathrobe?

Agency name: WL BBDOClient name: BelgacomCategory: Brand-building

BACKGROUND

Belgacom TV had been quite successful in the past in attracting new customers thanks to its strong sports offer (holding the rights of Belgium’s first division football competition). Belgacom saw a similar sales potential in increasing the awareness of its paid movie offer.

Up until then, the awareness of this service was not at all at the same level. Belgacom believed that in increasing the awareness of this service, new customers might be won much more easily. Belgacom therefore asked us...

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