Nestlé – Kit Kat – Working like a machine?
Agency name: RMG Connect (JWT) Client name: Nestle Italia Category: Digital Communication
BACKGROUND
Kit Kat is one of world’s leading chocolate brands launched 75 years ago with a long communication history. It has always been associated with the concept of taking a “break”; the first usage in advertising was in 1937. Now this positioning, embedded by the historical pay off “Have a break. Have a Kit Kat” is stronger than ever. On an international level the communication goal is strengthening this positioning facing competitors' attempts to...