Cesvi Onlus - The Condom Mob

The Italian NGO Cevsi wanted to raise awareness of two issues amongst young people: firstly its new social network, Cesviamo, and secondly, the dangers of HIV/AIDS.

Cesvi Onlus – The Condom Mob

Agency name: Now AvailableClient name: Cesvi OnlusCategory: Event Marketing

BACKGROUND

45% of worldwide HIV infections affect young people aged between 15 and 24. In spite of this, in Italy only 17% of young adults use condoms to protect themselves (Anlaids data). Cesvi, a local NGO, asked the agency to create an event in order to make young people aware of the HIV menace through deep involvement and active engagement. Cesviamo, the first social network built by Cesvi to sustain fundraising among young people, has to be the key platform...

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