Benetton Group - IT'S:MY:TIME

Italian fashion company The Benetton Group were looking to reconnect its casual fashion brand United Colors of Benetton with teenagers via a global campaign.

Benetton Group – IT’S:MY:TIME

Agency name: Fabrica s.p.a. Client name: Benetton Group Category: Event Marketing

BACKGROUND

Today, the Benetton Group is present in 120 countries around the world with more than 5000 stores. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, the leisurewear brand Playlife. The brand United Colors of Benetton, asked to reconnect the Brand with the teenagers without loosing the Benetton DNA (Multicultural, Social responsibility and Fashion)...

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