Honey Monster Foods – Honey Waffles Factory
Agency name: Hotcow Ltd Client name: Honey Monster Foods Category: Event Marketing
BACKGROUND
Honey Monster Foods is a breakfast cereal manufacturer which founded in 2004 when they purchased the iconic cereal brand from Quakers. The company’s hero product is Sugar Puff’s which was originally launched in the 1970’s using an icon character called the Honey Monster. Sugar Puff’s is currently the 5th largest family cereal brand in the UK.
The cereal market is a very competitive and cluttered category and in order for Honey Monster Foods to expand...