SCA Hygiene Products - Triple Velvet Tree Detective

SCA-owned toilet paper brand Triple Velvet was number two in the UK market and needed to increase awareness of its new environmental strategy: for every tree it used it would replant three more.

SCA Hygiene Products – Triple Velvet Tree Detective

Agency name: Chemistry Communications GroupClient name: SCA Hygiene Products UK LtdCategory: Brand-building

BACKGROUND

Toilet tissue – for most, is one of the lowest interest, yet most frequently purchased products.

It’s a purchase that consumers rarely deliberate over, blindly reaching for whatever they know and always buy (or what’s on the best price deal that week).

This was the challenge that we faced. As the number two in the market Triple Velvet needed to create a point of difference to capture consumers’ attention, taking on the (Andrex) puppy...

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