DPD Dynamic Parcel Distribution: Lost
Red Urban GmbH
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: GermanyDate program started/ended: Start April 2008
Product Description: DPD is the most reliable parcel service on the German market. 99,6 % (!) of all express mailings are delivered on time and in perfect condition. Unfortunately these highly relevant numbers are not sufficiently known in the target group of “decision markers in the logistics department of large companies”. The agency's
Advertiser/Client Name: DPD Dynamic Parcel Distribution GmbHMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
In a...