Kenkäkesko Oy: Andiamo - Crowdsourcing works for shoe retailer

Kenkäkesko Oy owns the brand Andiamo which has 21 retailer-owned outlets in Finland. The stores also sell other brands.

Kenkäkesko Oy: Andiamo – Crowdsourcing works for shoe retailer

The Voice / SBS Finland Oy

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: FinlandDate program started/ended: 12 January 2008 – 20 March 2009

Product Description: Andiamo is a retail shoe store chain consisting of 21 retailer-owned stores in different parts of Finland. Andiamo sells it's own collection as well as shoes from other brand name manufacturers. Andiamo's target groups are young and fashion-conscious women and trendy men between 16 and 40 years of age.

Advertiser/Client Name: Kenkäkesko OyMedia Channels:Website: http://www.voice.fi/index.php?option=com_sbscompetition&tmpl=competition&cid=43...

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