CEPSA / Buenviajecepsa.com: Telmo & Luis

Buenviajecepsa.com is a web portal created by Cepsa promoting road safety in Spain. Its USP is a route planner which indicates the safest route between two points.

CEPSA / Buenviajecepsa.com: Telmo & Luis

Shackleton

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: SpainDate program started/ended: 15 November – 31 December 2008

Product Description:Buenviajecepsa.com (haveagoodtripcepsa.com) is a web portal about road safety created by Cepsa. It has a differentiated and unique “safe routes” planner.

Advertiser/Client Name: CEPSA / Buenviajecepsa.comMedia Channels: DirectMailPrintDRTVWeb AdvertisingOtherWebsite: http://www.judgingishard.com/echo/telmo&luis

STRATEGY

Marketplace Challenge:

There are plenty of route planners in the market informing drivers about the route to follow to get to...

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