Laubman & Pank: Transitions Lenses

Australian optical retailer, Laubman & Pank, set out to market its ‘Transition Lenses’ which automatically adjust to UV light, to a highly targeted group of 11,158 customers.

Laubman & Pank: Transitions Lenses

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ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: AustraliaDate program started/ended: 5 September – 14 November 2008

Product Description: Laubman & Pank is an Australian optical retailer.Transitions Lenses adjust automatically to UV light, which means no more having to constantly change from glasses to sunglasses as you go from indoors to outdoors, and vice versa.

Advertiser/Client Name: Laubman & PankMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

Although the customer always knows best, Laubman & Pank staff often find customers aren't aware of the number of optical...

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