Tourism British Columbia: BC Escapes 2008

In 2008, Tourism British Columbia was faced with a number of challenges, mainly the unfavourable exchange rate between Canadian and US dollars and the increased competition from other holiday destinations.

Tourism British Columbia: BC Escapes 2008

Cossette

ENTRY INFORMATION

Category: Travel & Hospitality/TransportationCountry where program ran: Canada and USADate program started/ended: March – September 2008

Product Description: British Columbia is a vacation destination with a wide range of locations and experiences to suit any taste. A BC Escapes getaway is the ultimate opportunity to be actively engaged with the physical, cultural and social environment; where cosmopolitan cities nestle next to some of the world's most spectacular natural scenery.

Advertiser/Client Name: Tourism British ColumbiaMedia Channels: DirectMailWebsite: HelloBC.com/Puzzle

STRATEGY

Marketplace Challenge:...

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