Qwest Communications: La Aventura

In April 2008, US telecoms company, Qwest Communications, sought to position itself as the single-source provider of all communication and entertainment needs for the Hispanic community in 16 key markets.

Qwest Communications: La Aventura

Aspen Marketing Services

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: USADate program started/ended: 8 – 30 April 2008

Product Description: Qwest Communications is a premier telecommunications company that serves 16 US states. The company provides best-in-class products and services: 99.99% network reliability home phone service, High Speed Internet with speeds from up to 1.5 to 20 Mbps, Digital TV through DIRECTV® and wireless service through Verizon Wireless.

Advertiser/Client Name: Qwest CommunicationsMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

Qwest was seeking to position itself as the single-source provider of...

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