Getty Images: Ultimate Pitch

With a reputation as the biggest picture library in the world, Getty Images, wanted to make people aware it also had extensive film and music collections.

Getty Images: Ultimate Pitch

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ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: worldwideDate program started/ended: April – June 2008

Product Description: Getty Images offers so much more than just imagery. For starters, it has a brilliant footage and music library. But no one knew this, until our campaign challenged creatives from around the world to answer a brief using this wealth of content.

Advertiser/Client Name: Getty ImagesMedia Channels: DRTV

STRATEGY

Marketplace Challenge:

Despite being the biggest Image Library in the world, Getty Images were faced with strong...

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