Hewlett-Packard: HP Mobile Broadband Notebooks "Work In 3G"

In November 2008, Hewlett-Packard launched a 4 month campaign in the US to promote its latest notebook with built-in broadband modems and AT&T 3G service.

Hewlett-Packard: HP Mobile Broadband Notebooks “Work In 3G”

McCannWorldgroup

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: USADate program started/ended: 1 November 2008 – 28 February 2009

Product Description: HP's latest line of notebooks with the new Gobi built-in broadband modems and AT&T 3G service.

Advertiser/Client Name: Hewlett-Packard CompanyMedia Channels: DirectMail Print Other Website: http://www.mccannsf.com/hp2009echo

STRATEGY

Marketplace Challenge:

Today's mobile professionals are in constant need of staying connected in order to be productive at their jobs. They've learned to navigate their business day around Wi-Fi access –...

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