Volvo XC60: From Sweden With Love
Euro RSCG 4D Amsterdam
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: InternationalDate program started/ended: 4 March 2008 – Ongoing
Product Description: The new Volvo XC60.
Advertiser/Client Name: Volvo Car CorporationMedia Channels:Website: http://www.prize-entry.com/xc60_mixed_media/websites/
STRATEGY
Marketplace Challenge:
As a relative late-comer to the Crossover (small SUV) market our challenge was to create interest in the new Volvo XC60 in a marketplace already crowded with established competitors. We then had to keep the XC60 ‘top of mind’ with potential buyers over a 9 month pre-launch period between...