Volvo XC60: From Sweden With Love

The new Volvo XC60 was launched internationally at the end of 2008 after being shown at the Geneva Motor Show in March.

Volvo XC60: From Sweden With Love

Euro RSCG 4D Amsterdam

ENTRY INFORMATION

Category: AutomotiveCountry where program ran: InternationalDate program started/ended: 4 March 2008 – Ongoing

Product Description: The new Volvo XC60.

Advertiser/Client Name: Volvo Car CorporationMedia Channels:Website: http://www.prize-entry.com/xc60_mixed_media/websites/

STRATEGY

Marketplace Challenge:

As a relative late-comer to the Crossover (small SUV) market our challenge was to create interest in the new Volvo XC60 in a marketplace already crowded with established competitors. We then had to keep the XC60 ‘top of mind’ with potential buyers over a 9 month pre-launch period between...

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