IBM: Global CEO Study
Ogilvy & Mather
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: US, Canada, UK, France, Germany, Italy, RussiaDate program started/ended: 6 May – 1 December 2008
Product Description: IBM's Global CEO Study provides new and unique perspectives on what the future holds for businesses today through interviews with 1,130 CEOs & business leaders from 45 countries and 32 industries – making it the largest and most impactful study of its kind.
Advertiser/Client Name: IBMMedia Channels: DirectMailMobilePrintDRTVWebsite: www.ibm.com/ceostudy