Outreach International: The $4 Campaign
Rodgers Townsend
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: USADate program started/ended: October – December 2008
Product Description: Outreach International is a worldwide charity that helps villagers in the Third World learn to become self-sufficient, and not rely on handouts from government organizations or charities.
Advertiser/Client Name: Outreach InternationalMedia Channels:Website: www.4dollars.org
STRATEGY
Marketplace Challenge:
In the fall of last year, Outreach International was faced with declining donations as the economy was crashing. The timing couldn't have been worse for their traditional year-end givers. The challenge?...