AT&T : Whatever DMS campaign
DDB
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: USADate program started/ended: 29 September – 31 December 2008
Product Description: AT&T Digital Media Solutions, which enables users to effectively manage, package, and distribute video and rich multi-media web content across a wide range of networks to the computer, the television, and mobile computing devices such as the iPhone and the Blackberry®.
Advertiser/Client Name: AT&T Media Channels: DRTV
STRATEGY
Marketplace Challenge:
The content delivery industry is relatively young (10 years), but in that time competitors like Akamai and...