AT&T : Whatever DMS campaign

AT&T Digital Media Solutions specialises in managing content delivery from the web to computers, TV and mobile devices.

AT&T : Whatever DMS campaign

DDB

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: USADate program started/ended: 29 September – 31 December 2008

Product Description: AT&T Digital Media Solutions, which enables users to effectively manage, package, and distribute video and rich multi-media web content across a wide range of networks to the computer, the television, and mobile computing devices such as the iPhone and the Blackberry®.

Advertiser/Client Name: AT&T Media Channels: DRTV

STRATEGY

Marketplace Challenge:

The content delivery industry is relatively young (10 years), but in that time competitors like Akamai and...

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