Metro Ministries International: Operation Holiday Hope
STRATMARK
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: USA, UK, CanadaDate program started/ended: Early November – 15 December 2008
Product Description: Metro Ministries is a Christian, non-profit organization dedicated to serving inner city children throughout New York City and in various urban centers around the world. Operation Holiday Hope is an annual campaign to provide a toy and hope for each Metro Ministries child for Christmas.
Advertiser/Client Name: Metro Ministries InternationalMedia Channels: DirectMailWebsite: www.metroministries.org/hope
STRATEGY
Marketplace Challenge:
Metro Ministries relies solely on the...