Vorwerk & Co: Doorbell Sticker
OgilvyOne worldwide GmbH
ENTRY INFORMATION
Category: Product Manufacturing and DistributionCountry where program ran: GermanyDate program started/ended: 20 October – End of November 2008
Product Description: Vorwerk Vacuum Cleaners
Advertiser/Client Name: Vorwerk & Co. KGMedia Channels:Website: www.ogilvy.de
STRATEGY
Marketplace Challenge:
Vorwerk vacuum cleaners are the only domestic appliances in the market that are sold exclusively by door-to-door sales reps. What distinguishes Vorwerk vacuum cleaners from other vacuum cleaners are micro filters that have been proven to reduce allergies. Test magazines recommend Vorwerk cleaners especially for people...