Land Rover Germany: Black or White?
Wunderman Deutschland GmbH
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: GermanyDate program started/ended: 1 June 2008
Product Description: 2 limited editions of Range Rover Sport. Both of the cars are identical in terms of their superior interior, their deluxe features and their limitation (only 75 pieces each); they only differ in colour: Black as night the one, white as snow the other.
Advertiser/Client Name: Land Rover Germany
STRATEGY
Marketplace Challenge:
Generally, there's a tough competition in the segment of luxury/premium SUV's. Besides that Land Rover's core competence...