Shaw Communications: Shaw 6'HUN
Proximity/BBDO Canada
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: CanadaDate program started/ended: October – December 2008
Product Description: The SHAW Refer-A-Friend Recruitment Program. Any SHAW employee gets $600 if a friend or family member they recommend gets hired.
Advertiser/Client Name: Shaw CommunicationsMedia Channels: InsertOther
STRATEGY
Marketplace Challenge:
Research showed that SHAW Communications had a great employee retention rate through their Refer-A-Friend Program. So SHAW wanted to remind their 10,000 employees about the Program.
SHAW wanted a campaign that created excitement and buzz throughout...