Electrabel: Turning CO2 into O2

Electrabel, Belgium's largest energy provider, wanted to establish itself as the largest green energy producer in Belgium.

Electrabel: Turning CO2 into O2

Proximity BBDO

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: BelgiumDate program started/ended: October – November 2008

Product Description: Electrabel, Belgium's largest energy provider, wants to establish itself as the largest green energy producer of Belgium.

Advertiser/Client Name: ElectrabelMedia Channels:Website: http://awards.microsite.be/awarenessgreen

STRATEGY

Marketplace Challenge:

Electrabel, Belgium's largest energy provider, wants to establish itself as the largest green energy producer of Belgium but is constantly in the media as one of the biggest CO2 producing companies.

Target audience: Business-to-Business

115.000 rationally minded managers of Small and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands