Electrabel: Turning CO2 into O2
Proximity BBDO
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: BelgiumDate program started/ended: October – November 2008
Product Description: Electrabel, Belgium's largest energy provider, wants to establish itself as the largest green energy producer of Belgium.
Advertiser/Client Name: ElectrabelMedia Channels:Website: http://awards.microsite.be/awarenessgreen
STRATEGY
Marketplace Challenge:
Electrabel, Belgium's largest energy provider, wants to establish itself as the largest green energy producer of Belgium but is constantly in the media as one of the biggest CO2 producing companies.
Target audience: Business-to-Business
115.000 rationally minded managers of Small and...