Callaway : Free Balls For Your Fourball

Callaway Golf is one of the world’s leading brands in golf equipment. It wanted to be able to market direct to golfers in the UK by building up a database for future eCRM programmes.

Callaway : Free Balls For Your Fourball

Stephens Francis Whitson

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: United KingdomDate program started/ended: April – December 2008

Product Description: Callaway Golf is one of the world's leading brands in golf equipment.

Advertiser/Client Name: Callaway Media Channels: Other

STRATEGY

Marketplace Challenge:

Golf is one of those games in which players often perceive (rightly or wrongly) that their equipment can have an immediate and noticeable effect on their performance and ability. Consequently, there is massive player interest in seeking improvements to their game. And...

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