Research for public relations and communications strategy. A unique experience in health reform perceptual measurement in Turkey
Selim Oktar Strategi/MORI, TurkeyHamza Zeytinoglu Strateji/MORI, Chadwick Martin Bailey Inc., United States
TOWARDS THE FUTURE
The Ministry of Health of Turkey, as part of the World Bank-funded First Health Project, is undertaking a major Health Reform Development Program for the country. The goal is to make notable improvements in critical outcomes such as infant mortality as well as equitably increasing the quality of care for the entire population of Turkey.
Health reform has been a governmental priority for several years...