Research for public relations and communication strategy. A unique experience in health reform perceptual measurement in Turkey

This paper describes and illustrates the role of perceptual measurement in the development and implementation of healthcare reform by the Ministry of Health of Turkey.

Research for public relations and communications strategy. A unique experience in health reform perceptual measurement in Turkey

Selim Oktar Strategi/MORI, TurkeyHamza Zeytinoglu Strateji/MORI, Chadwick Martin Bailey Inc., United States

TOWARDS THE FUTURE

The Ministry of Health of Turkey, as part of the World Bank-funded First Health Project, is undertaking a major Health Reform Development Program for the country. The goal is to make notable improvements in critical outcomes such as infant mortality as well as equitably increasing the quality of care for the entire population of Turkey.

Health reform has been a governmental priority for several years...

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