Hilton Hotels: Easier Way to Score Points

In early 2009, Hampton Inn, part of the Hilton Hotels group in the US, wanted to gain more business at a time of general decline.

Hilton Hotels: Easier Way to Score Points

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ENTRY INFORMATION

Category: Travel & Hospitality/TransportationCountry where program ran: USADate program started/ended: 6 January – 6 April 2009

Product Description: As a member of the Hilton Family of Hotels, Hampton Inn operates in the mid-scale segment. As such it offers consistently attractive comfortable surroundings, friendly service, a 100% Hampton satisfaction guarantee, and popular amenities like free hot breakfasts and free high-speed internet – all included in the basic room price.

Advertiser/Client Name: Hilton Hotels CorpMedia Channels:Website: http://creativeawardentries.com/hampton/points

STRATEGY

Marketplace Challenge:

In the...

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