Paris, Amsterdam, Edinburgh - which city will I visit next? Providing the information for European cities to further develop the demand for city tourism

Tom Costley and Lynn Jones

This paper sets out the process whereby an innovative, cost-effective survey method was required to address the information requirements of the Edinburgh Tourist Board regarding the market for visitors to the city.

Paris, Amsterdam, Edinburgh - which city will I visit next? Providing the information for European cities to further develop the demand for city tourism

Lynn Jones Edinburgh and Lothians Tourist Board, ScotlandTom Costley System Three, United Kingdom

SETTING THE CONTEXT

Edinburgh - capital city, seat of learning, host to the Edinburgh International Festival and home of the world famous Edinburgh Military Tattoo - in many ways, Edinburgh is a jewel of a city, very different in character and countenance from the great cathedral cities of England but reflecting its own turbulent history, strong ties with Europe and...

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