NetCom: NetCom Turbo 3G
MRM Worldwide/McCann Norway
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: January 2008
Product Description: NetCom Connect is mobile Wireless Internet access for PC and Mac. Plug in the USB modem and surf the web – where ever you are.
Advertiser/Client Name: NetCom asMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
COMPETITORS:The market for mobile broadband in Norway consists of 4 players with our biggest competitor Telenor as market leader with a penetration of 43%, and NetCom (our client) as a challenger with 36%. All companies...