Internet, the meeting place

Rui Almeida and Liz Carlos

This paper describes the authors' point of view about the importance of Qualitative Research in terms of creating new analysis tools for the understanding of the Internet consumer.

Internet, The Meeting Place

Carlos Liz, APEME, APODEMO General Assembly, Portugal andRui Almeida, APEME-TI, Portugal

Why have the authors decided to study the internet?

In the field of market research, namely Qualitative Research, we tend to explain 'the reason why things are the way they are'. And, after being a researcher for some time, we get used to it. That is why, first of all, we would like to begin by letting you know the motivations behind the present reflection on the Internet and its consumers.

The consumers refer to it freely

When warming-up focus-groups for...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands