Feeling the pinch: The Futures Company's Consumer Outlook for 2011

A Warc report from The Futures Company's briefing on contemporary consumer trends. Research conducted by the agency and discussed at the briefing reveals that UK consumers have learnt how to be more economical and, even if the financial climate improves, this wisdom will remain with them: the ‘new normal’ is here to stay.

Feeling the pinch: The Futures Company's Consumer Outlook for 2011

Katherine KamWarc

UK consumers have learnt how to be more economical and, even if the financial climate improves, this wisdom will remain with them: the 'new normal' is here to stay.

This was the message The Futures Company emphasised at a briefing presented by Eleanor Cooksey, Tom Richardson and Sarah King in London in April 2011. The research (carried out in March) was the fifth in a series of nationally conducted quantitative surveys, supported by personal interviews, on consumer attitudes in response to the economic downturn, started by the...

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