Engage consumers throughout the shopper journey

Dina Howell

Shopper marketing can be defined as: "All marketing stimuli designed to engage the shopper, build brand equity and lead him/her to make a purchase while he/she is in 'shopper mode'." It guides the shopper on their journey to the checkout.

Engage consumers throughout the shopper journey

Dina Howell Saatchi & Saatchi X

Shopper marketing is a holistic process that attempts to influence the purchase path. It might take in TV or press awareness, online search, outdoor ads at malls, location-based mobile and the store itself

Shopper marketing is a term being bandied around a lot lately. Inflating media costs and an increasingly fragmented way to reach consumers is seeing the store (including online versions) becoming one channel for communication that people are guaranteed to be exposed to. The process brings together the major stakeholders in any piece of communication...

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