Outdoor effectiveness

Jim Jarrett and Mark Bulling

A joint study by the Outdoor Media Centre and Mindshare demonstrates that advertising makes a significant contribution to brand development.

Outdoor effectiveness

Jim Jarrett and Mark Bulling Mindshare

A WPP study using Millward Brown's BrandZ data reveals how outdoor media derives a 'Presence' dividend and can be used in brand building as well as driving search activity

Brands and media are (or should be) the bread and butter of the life of a media agency, but how often is it that we actually step back and examine in detail the relationship between the two?

In partnership with UK outdoor trade body the Outdoor Media Centre, Mindshare has recently explored the relationship between brand equity and media activity, and the...

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