Turn shoppers into buyers
Luca Catzola Carrefour, Italy
Carrefour has recognised the need to give shoppers a unified experience of the retail brand that conveys not just quality and value, but also enjoyment
The way people shop is changing as rapidly as the marketing and selling of products is evolving. The best shopping experience comes from the mutual influence between consumers' requests and retailers' proposals.
With advertising media channels becoming ever more fragmented, retail point-of-sale is arguably the universal meeting point – the place in which the crucial act of relating with the brand, switching from interest into involvement...