Point of view: New tools for old ideas

Long before social media, people formed passion-based (offline) communities, sought out authenticity and trusted peer opinion more than the company line; in other words, technology may be a game-changer, but it facilitates traditional tendencies.

Point of view: New tools for old ideas

Molly Flatt

It was the American poet Audre Lore who said "there are no new ideas. There are only new ways of making them felt". But to listen to the social media hype, you'd think that the idea of doing business in a human, connected and flexible way is a wonder of the universe.

Of course, little about social media is new. Most of this 'revolution' simply involves us pursuing age-old human behaviours and tactics on an amplified scale. People have always formed passion-based communities; always sought out the authentic and the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands