Point of view: Listening to the conversation

John Woodward

Listening to social media conversations is a discipline we cannot ignore. With a billion tweets sent a month and huge numbers of Facebook and blog posts, there is a huge reservoir of social media information that clients cannot opt out of.

Point of view: Listening to the conversation

John Woodward

Pretty much everyone agrees that listening to the conversation is an industry discipline knocking on our door. With a billion tweets a month (March 2011) and huge numbers of Facebook posts, blogs and so on, there is a huge reservoir of information, as well as a media channel, that clients simply cannot opt out of. The big question is how to go about it?

Managing conversation-listening projects is rapidly becoming a core craft skill for planners. But, as yet, there is relatively little formal training or practice. So perhaps it's useful...

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