Clorox mobile app pulls entire brand to consumer-friendly positioning
Geoffrey Precourt Warc
The Clorox Co.'s digital reinvention - a transformation that "is changing the brand's DNA… and the way we talk about [marketing] solutions" - began a year-and-a-half ago with a refrigerator magnet.
Amanda Mahan had just arrived from her post as a team leader at a marketing services company to become Creative Director/digital at Clorox. On her first day, as she was clearing out her predecessor's desk, she found a piece of inspiration: a magnet with information about how to get stains out of napkins.
"Recycling...