Millennials: The Challenger Generation
INTRODUCTION
Since the century's start, we've heard a profusion of terms used to describe the generation born between the mid-1980s and early 2000s: digital natives, coined by Mark Prensky to emphasize their break from the analogue generations that had gone before; millennials, to designate them as children of the new millennium; gen Y, to indicate they followed gen X, or gen why, in a nod to their questioning natures; echo boomers,to underscore their large numbers; and so on. Our inability to settle on a single moniker...