Augmented reality: what is it and how do you use it?
Jo Bowman
Angels falling from the sky into train stations and cityscapes that "tell" people everything, from which properties are for sale to where to find the nearest public toilets – these are all part of the fast-developing world of augmented reality. The superimposition of data and virtual images to the physical world is one the latest trends in communications, and has been given a huge boost by the rise of smartphones that combine cameras with location-tracking technology. But as with any emerging marketing technology, the best ways to...